8C Competizione

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The conception and development of Alfa’s latest model, from the drawing board to the final car in all its wondrous detail.

Workmanship

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From the choice of materials, to discussions with suppliers, to bodywork, upholstery, and paintwork: the workmanship of the Style Centre, marked by attention to even the smallest detail.

Creativity

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How does a car come to life in the Alfa Romeo Style Centre? What are the stages involved in taking an idea from the drawing board and turning it into a real model?

History and evolution

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Ernesto Cattoni, who has been with Alfa Romeo for over thirty years, takes us on a journey through time, as he takes a look back at the story, the anecdotes and the evolution of the Style Centre, from 1951 to the present day.

Style Centre People

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Designers, model-makers, body builders and engineers: the men and women of the most creative laboratory in Italy introduce themselves through a series of frank, friendly interviews.

Style Centre experience

A close-up look at the creative laboratory acknowledged around the world as the latest word in ‘style’.
We have five videos showing the work, the daily research, the people, projects and history that have made the Alfa Romeo Style Centre a global benchmark for automotive design.